An unlikely route to building AI that earns its keep.
Most people in this work came up through engineering. I came up through a licensed trade, learned the business of marketing on the floor, and taught myself to build the systems I needed. That route is the point — I translate between the people who run the business and the machines that can move it.
Licensed cosmetologist
CRAFT - SALES - CLIENT TRUST
Started in a licensed trade. Learned to read people, sell honestly, and deliver under pressure — the fundamentals nobody can hand you in a deck.
Marketing operator
PROGRAM DELIVERY - DEMAND - ENABLEMENT
Moved into B2B marketing and ran the work end to end — content syndication, webinars, custom content, and the sales enablement that makes it all convert.
Marketing intelligence lead
ANALYTICS - SYSTEMS - DECISIONS
Built a multi-pillar intelligence practice inside a shared-services org — turning scattered data across a 90+ brand portfolio into decisions leadership could act on.
Platform owner & AI builder
PRODUCT - AGENTS - REVENUE
Now I own an AI product line and lead applied-AI adoption — designing agentic workflows and shipping commercial AI features, all self-taught.
Four things I built — and what they returned.
AI PRODUCT · GTM
Built Personif.ai from concept to revenue
Productized Personif.ai — an AI-powered content recommendation and audience development platform — at a 90+ brand B2B media company, from concept through pricing, packaging, go-to-market, sales enablement, and live client pilots.
AGENTIC AI · AUTOMATION
Designed AI agent infrastructure
Architected agentic AI workflows across the marketing stack — orchestration via Make.com and MCP, LLM tool-calling, and platform-native agents — on a crawl-walk-run adoption framework I drove for the org.
MARKETING INTELLIGENCE
Stood up an intelligence function
Built a multi-pillar marketing intelligence practice — sales, campaign performance, and product/packaging intelligence — serving a shared-services organization across a large brand portfolio, with multi-year revenue and performance analytics.
ENTERPRISE STRATEGY
Reframed Fortune 500 campaign strategy
Delivered performance analytics and strategic narratives for enterprise clients including Texas Instruments and Ericsson — reframing raw campaign data into ecosystem-level account strategy.
Built in the open — and recognized for it.
6.7×
revenue increase from Personif.ai in its first four months
247%
lift in click-through rate from automated audience journeys
388%
growth in bottom-of-funnel engagement for Texas Instruments
INMA & DIGIDAY
Global media award finalist
Personif.ai named finalist for INMA's Best Use of Data to Drive a Business Result and Best Internal Data Dashboard & Reports, plus Digiday's Best First-Party Data Strategy -- Selected from 854 entries across 46 countries
BLUECONIC
Customer Spotlight Series
Featured on BlueConic for automating data processes and building precise audience segments that boost engagement and revenue across 90+ brand portfolio.
PERSONIF.AI
Semiconductor company case study
Published case study on the Personif.ai program with Texas Instruments - a 388% increase in bottom-of-funnel content engagement through AI-driven optimization.
